Branding & Marketing
Every brand starts with a story — and great design helps it find its voice. I partner with large and small businesses to create thoughtful branding and marketing materials that feel authentic, cohesive, and built to grow with their vision. From logos and identity systems to print and digital collateral, my approach blends creativity and strategy to help businesses look polished, professional, and unmistakably themselves. Whether launching something new or refining an existing brand, I love helping entrepreneurs turn ideas into visuals that connect and inspire.
It all begins with an idea, and then you have to get the message across. This project is a team collaboration of design, R&D, and determination.
An immersive influencer experience kit designed to celebrate Sharpie’s new Metallic marker line. This custom shipper transformed unboxing into a branded moment — featuring layered packaging, shimmering accents, and a built-in product display that revealed the markers in a dramatic metallic gradient. Inside, recipients found premium paper stock for testing, a printed sales booklet, and carefully curated design elements that showcased the markers’ luster and versatility. The result: a tactile, high-impact presentation that connected creativity, craftsmanship, and brand storytelling in one unforgettable delivery.
Sharpie Markers New Product Lauch Kit and Sales Shipper
Developed as part of a national retail marketing initiative, these sell sheets showcase the complete top-of-table partyware collections for Coca-Cola and Hallmark branded seasonal programs. Each layout was designed to highlight coordinated product assortments — including colorful, eye-catching paper dinner and dessert plates, matching napkins, oval platters, and themed corrugated display units.
The sales sheets feature both compact shelf displays and full standing floor displays stocked with branded products, providing retailers with a clear visual of the in-store experience. Created for the CrownJewlz sales team, these polished presentation tools were distributed during key seasonal selling periods, helping buyers visualize ready-to-ship, fully merchandised collections built to drive impulse sales and brand engagement.
CrownJewlz Seasonal Partyware Sell Sheets – Coca-Cola & Hallmark Collections
Working closely with the founder of Esoteric Brewing Co., a small craft brewery based in Cheyenne, Wyoming, I developed a complete visual identity that captures the brand’s independent spirit and refined approach to brewing. The project included a custom logo design and supporting brand elements that reflect the brewery’s name — blending a sense of mystery, craftsmanship, and authenticity. From concept sketches to final digital build, the brand was crafted to translate seamlessly across packaging, signage, and digital media, giving Esoteric Brewing Co. a strong, cohesive presence ready to grow with their business.
Esoteric Brewing Co. – Logo & Brand Identity Development
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![Crabapple Marketplace Logo]()
Crabapple Marketplace Logo
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![Sonya Watson Jewelry Boho Logo]()
Sonya Watson Jewelry Boho Logo
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![International Graphics Engineering, Ltd.]()
International Graphics Engineering, Ltd.
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![Mohican 5K Concept Logo]()
Mohican 5K Concept Logo
